Who is this aimed at?
It's primarily aimed at storekeepers on Zazzle who want a new, easy and automatic way of promoting their designs using a Facebook Shop.
Affiliates of Zazzle will do as well, if not better.
What are the benefits?
Once you've set up your shop and decided on the inventory, everything's automatic from there on in. Other benefits:
- No more time spent on maintenance - inventory is automatically freshened
- Frees up your time so you can focus on designing
- Another sales channel
- More customers = more sales
- Boost sales when you tag shop products in Facebook posts
- See your social engagement - if you can measure something, you can improve it
- Got Instagram? Then your Fb shop will appear there as well
- Zazzle still handles the sales, delivery, customer service and any returns while you get on with your life!
Wait a minute - what's this tagging all about?
If you've got a photo of a friend wearing one of your t-shirt designs, you can use that photo in a post and then point and click at the t-shirt they're wearing. You then tell Facebook (or Instagram) which product from your Shop it is.
People viewing the post can then click the tag and get taken straight to the product in your Shop where they can find out more and buy. It's like magic!
Ok, I'm convinced, I want a Facebook Shop!
Great, switch on the cofffee maker and head over to the tutorial on our sister site for a complete low down with every step of the way explained and accompanied by a screenshot.
That way you always know where you are and that you're following the step correctly.
Good luck and may the sales fairy visit you often!
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