I've had some really valuable feedback to help guide me as I develop the resources and material for my Zaps affiliate program (Zaffpro).
So here's a list, together with their solutions. The only outstanding one is to provide a well-designed sales page for Affiliates who want to use it (in bold, below)
Requirements
The requirements for the program are as follows (no particular order):
- Affs need a "buy now" button to place on their sales pages
- For Affs that don't want to (or don't have the resources to) use their own sales page I need to provide one for them
- Affs don't want anything on a sales page that allows the visitor to leave without buying
- A sales page I provide would have to give context and major benefits of Zaps in case the Aff hasn't addressed any of that.
- Affs want to be credited for any sales arising from their promotion effort
- I need to be able to issue coupon codes for:
- my own use
- affiliate use
- Affs need to know where to go for the resources they need to support their sales pages
- I need to be able to communicate en-mass (e.g. send email newsletters) with
- buyers of Zaps
- Affiliates
(As well as that, I need to have a Zaps sales page for my own purposes - the one I already have as a tab on this blog.)
Solutions
- Requirements met: 1) and 5)
E-Junkie, the program provider I've gone with, provides my affiliates with:
- 1) the code for the button, which includes their Aff id
If they like, Affiliates can change the button image used with their own design
- 5) the code for a link to my sales page (E-J calls this a "hop link") includes their Aff id
- Requirements to be met: 2), 3) and 4)
- I need to decide where my sales page will be 'housed'
- When done, I need to update my E-J account hop link with the sales page url
- Requirement met: 6)
- 6.1) That's easy, I just don't tell anyone
- 6.2) I can emailshot them via Mailchimp (see 8.2 solution)
- Requirement met: 7)
- I have a tab on this blog with Zaps logos and useful links
- Requirement met 8)
- 8.1) E-Junkie allows and manages sending of newsletters to buyers
- 8.2) E-junkie allows me to download a list of affiliates email addresses so I can use Mailchimp to send newsletters
If you're a potential affiliate and have some ideas for what or how I need to help you, I'd love to hear from you. Comment or, if we're already connected use email, G+, Fb etc.
