All about my Zazzle and Society6 journey, including graphics design hints and tips, effective promotional tools and showcasing some great products from me and other storekeepers.
Image via flickr user Jason Howie
This is a guest contribution from Larry Alton.
There are social media demographics in general, and then there are your social media demographics for your business. You need to know the details of both in order to garner this platform for optimal gain. For instance, knowing that the majority of your followers are women in a certain age group means you can write your posts accordingly. Knowing that the majority of your fans live in a certain region means you can connect with them on a local level.
When it comes to identifying social media demographics, it’s all about using that data to hone your online presence. It doesn’t matter the platform; there are nuggets of gold in this data that can seriously boost your business. Start with considering the basic facts about social media in general. For example, the most popular platform is Facebook, followed by Twitter, Pinterest, YouTube and Google+ in a constant neck and neck race.
Facebook leans young, but there’s been a 45 percent spike in those ages 45 to 54 joining the site sine 2012. In total 73% of people who make over $75,000 per year are on Facebook, as opposed to just 17% on Twitter. However, a shocking 86% of FB users aren’t based in the US, making this prime pickings for businesses looking to go global.
With Instagram, now a part of Facebook, 68% of users are women. Twitter draws a young crowd with 27% of people in the US aged 18 to 29 using it, but only 16% of people who are in their 30s-40s tweet. If you’re looking to market to a younger crowd, your efforts might be better spent on Twitter rather than Facebook.
LinkedIn is largely male but has a global appeal. Of course, it’s a more professional network, so you might want to steer clear of it if you’re trying to monetize a Paleo blog or other similar pursuit. However, for the more traditional startup or business, having a LinkedIn profile is nearly a necessity. Google+ takes the cake for male domination with 70% of users.
Pinterest is the social media platform of choice for tablet users, with 84% of users being women. Tumblr is another strong contender for teens, so it’s no surprise that only eight per cent of users have incomes over $75,000. What can you do with all this data? Manage it, analyze it and use it to craft your social media presence.
There are analysis programs for certain platforms, including many provided (free) by the platforms themselves, which give you valuable information. For example, you can easily see which posts are most popular and which were most widely seen. You may also be able to get reports on the most active users in your network or other basic information on them.
Some of the most reputable social media analytic tools include Brandwatch, Google Analytics (a freebie), Local Response, and Moz Analytics. If you’re on a tight budget, Google isn’t fancy but it works, and the big social media platforms offer a variety of free analysis tools such as the free Facebook Competitive Analysis Report, Free Twitter Customer Service Analysis, or the Free Instagram User Report. Money can often play a role, but consider what information you need, not just the bottom line, to choose the right reporting tools.
Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.
Originally at: Blog Tips at ProBlogger
How to Identify Social Media Demographics & Target Viewer Interests for Better Social Reach
Drawing inspiration from early theatrical training, and influenced by methods of staged photography and set design, artist Barry Underwood (previously) transforms ordinary landscapes into something out of science fiction. The artist utilizes LED lights, luminescent material, and other photographic effects to create fleeting abstract landscapes that are influenced by both accidental and incidental light. He shares via his artist statement:
My artwork examines community and land-use in rural, suburban and urban sites. I created this series of installations by researching local agricultural, industrial, and recreational land-use. Curiosity about ecological and social history of specific places drives my work. By revealing the beauty and potential of an ordinary landscape an everyday scene is transformed into a memorable, visual experience. Each photograph image is a dialogue – the result of my direct encounter with nature and history. Inspired by land art, landscape photography and painting, as well as cinema, my images are both surreal and familiar.
Underwood will open an exhibition of both old and new work at Sous Les Etoiles Gallery in New York titled Scenes, on May 29th, 2014. You can see more over on Johansson Projects and read a 2011 interview at Juxtapoz. Images courtesy Sous Les Etoiles Gallery and the artist.
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