Monday 2 March 2015

Astronomy, Starry Wingtip, Small Magellanic Cloud Brushed Polyester Tree Skirt

A gorgeous best-selling design. Click to customize or personalize. How would it look with your name or monogram on it - why not have a look-see right now?


tagged with: small magellanic cloud, star galaxies, outer space picture, deep space image, universe exploration, deep space astronomy, astronomy image, astronomy picture, starry space picture, hrbstslr wismcg, galactic, interstellar, astronomy photograph

Galaxies, Stars and Nebulae series The tip of the "wing" of the Small Magellanic Cloud galaxy is dazzling in this new view from NASA's Great Observatories. The Small Magellanic Cloud, or SMC, is a small galaxy about 200,000 light-years way that orbits our own Milky Way spiral galaxy. Many navigators, including Ferdinand Magellan who lends his name to the SMC, used it to help find their way across the oceans.
more items with this image
more items in the Galaxies, Stars and Nebulae series

image code: wismcg

Image credit: NASA/CXC/JPL-Caltech/STScI

»visit the HightonRidley store for more designs and products like this

Cute ponies for the bedroom and school

Cute Cartoon Monogram Pony F Stretched Canvas PrintMonogram Z Funny Pony Customized Sleeves For iPadsMonogram S Flexible Horse Personalised Messenger Bag

Cute ponies for the bedroom and school

If you know a boy or girl who loves ponies then here's a collection that should give you some gift ideas.
Any boy or girl will love them - some for bedroom and some for school. Which of these would be best?

Click the image for more details and to buy. You'll also see more designs from the artist there.

Hand-painted Ceramic Plate Installations by Molly Hatch

Fun and Random

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Quand on Aime Tout est Plaisir: After Fragonard, USA, 2013

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Quand on Aime Tout est Plaisir: After Fragonard, USA, 2013

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Recite, USA, 2014. 199 hand-thrown porcelain porcelain plates with glaze and underglaze, acrylic paint, hardware.

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Recite, detail.

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Covet Project, 2012.

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Covet Project, 2012.

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Deconstructed Lace: After Royal Copenhagen, USA, 2014. 93 hand-thrown and hand-painted porcelain plates with glaze and underglaze.

Massachusetts-based artist Molly Hatch creates immense installations of hand-built ceramic plates painted with a variety of patterns and scenes. Hatch frequently re-contextualizes historic images used centuries ago by old porcelain manufactures as well as paintings and textiles. Her largest artwork to date, Physic Garden, was installed last year at the High Museum of Art in Atlanta, a monumental installation of 475 plates depicting imagery used on Chelsea Factory plates dating back to the 1750s. Hatch is represented by Todd Merrill Studio, and you can see more work on her website. (via Design*Sponge, My Amp Goes to 11)

 
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Top Tips for Getting the Most out of Monetizing Brand/Blog Relationships

Blogging with purpose

original post »

Working with brands on blogs is big business, and for one blogger making a full time living through advertising and sponsorships, there are 100 more who’d like to.

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Louisa Claire has been blogging for nine years and runs Brand Meets Blog, where she connect brands with bloggers and trains bloggers on how to work professionally with brands. Having worked with leading brands including Qantas, Kellogg’s, and The Heart Foundation among many, she is passionate about helping brands and bloggers make authentic connections that deliver great value for bloggers, readers, and brands alike.

She’s been around since the early days of brand work on Australian blogs, and has seen the struggles and wins on both sides of the fence – where brands were tentatively taking this leap into new advertising waters, and bloggers realised they had platforms that could become careers.

I recently spoke at the ProBlogger Perth Training Day about the various ways you can monetise your blog (slides and links here, for those interested), and picked Louisa’s very knowledgeable brain about how to get your blog brand-ready. The topic was so large, and her advice so useful, I asked if  we could go into more detail here on ProBlogger. Thanks Louisa!

If you’ve just started moving toward this income stream (or even if you’ve got some experience under your belt), then read on – there’s plenty of tips for you to implement today to get the most out of collaborating with brands (read on for a discounted rate on her brand/blog ecourse!).

*Further reading: Make Money on Your Blog by Partnering With Brands 

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Working with Brands on Your Blog: What You Need to Know

What are the benefits of working with brands on blogs as an income source?

Speaking personally, the positives for me have been huge – I have travelled interstate and overseas as a result of brand partnerships, been paid to write for brands, judge brand competitions and so much more. Just in terms of the experiences and opportunities I’ve had, it’s been fun! For me, fun is huge!

It’s also given me great flexibility as a Mum to be able to juggle little people and school drop offs, upset tummies and all the things that come with parenthood and I’m so grateful for that flexibility. And it helps pay the mortgage, so that’s good too! When I speak to fellow bloggers a lot of these reasons also resonate for them and drive their desire to find a way to make it work for them.

Why do you think it’s such a popular way of monetising?

Because it’s a natural extension of who we are as people! I think that we all love to share the things we love with the people we care about and what better way for bloggers to do this than to partner up with the brands they love and bring them to their readers? It just makes sense!

What are brands looking for when working with bloggers?

Sometimes what brands are looking for at a big picture level is different to what they actually want.

What I mean by that, is that often brands start out looking for reach – this means how many unique views a blog has or more plainly, how many people will see a blog post. What they mostly (really) want is for readers to be moved to act – whether that’s clicking on a link, commenting, visiting their site or more directly, making a purchase – they almost always have a goal that goes beyond simply “how many people will see this blog post.”

The job of the blogger is to help brands see how working with them will lead to that second activity – by showing them that whatever your audience size is, you are able to connect with you readers on a personal level and encourage them to act. For example, you might have a blog with 10,000 monthly uniques, but 85% of those are Australian (or American or UK) readers who have a direct interest in your blog topic. Another blogger might have 50,000 monthly uniques but 50% of their traffic is international and they blog on 3-4 topics so of the Australian (or US or UK – wherever you live) audience maybe only 25% are going to be interested in the topic.

Your job is to be able to explain to brand why your 10,000 uniques are just as useful and relevant to them. (My point isn’t that blogs with big traffic don’t have the same deep relevance as smaller, niche blogs but that the smaller blogs sometimes don’t know how to demonstrate to a brand why their smaller number is actually really good.) Because your goal is to move readers to action, it’s essential to only work with brands that you can truly, authentically endorse and who your readers would genuinely be interested in. It can also be a good idea to consider longer term brand partnerships or a clear focus in the type of brands you work with.

How important are media kits and what would brands like to see on them?

Media Kits are a great way to showcase the best things about your blog in a short, concise way to any interested brand or agency. That makes them an incredibly useful tool for bloggers!

That said, I’d hate for a blogger to be put off responding to a pitch or not initiating a conversation with a brand because they don’t have one – if you can put your key information into an email then that works too. The biggest mistake I see bloggers making with their media kids is making it too long and too hard to find that key information like audience profile and stats.

Related: The Ultimate Guide to Creating a Media Kit.

What are the best ways to make contact with brands?

Bloggers are in such a great position to do this right now because of their experience and comfort level with social media. With more and more brands trying to carve out their own space in social media, bloggers can get in front of them through simple things like sharing their content, commenting, engaging and striking up a conversation. I think if bloggers can keep in mind how they connect with each other then they are on the right track!

Are there particular niches you think work better than others with brands?

At certain times different niches will be “hot” and that will make it easier – health and wellness has been huge recently and it definitely helps if you’re in that niche at the right time.

That said, I don’t think it’s necessarily easier if you blog on a particular niche other than it might be more immediately obvious to you which brands suit your blog. What I think makes a bigger difference is if you have a really clear understanding of who your readers are and what they are looking for because even if you blog on a niche you’re going to have a few core angles that you take on that niche that will impact who you should work with. Your best opportunities lie in working that stuff out.

How can someone who isn’t in an “easy” or “hot right now” niche work with brands?

Gosh, so many ways! Don’t get put off if you don’t have a niche, because in fact you do. Your passion is your niche! And your passion is what your readers resonate with.

Done carefully, your passion can tie beautifully in to working with brands in ways that benefit you and your readers. One of the participants from our course Brandlicious: Your Step By Step Guide To Making Brands Fall In Love With Your Blog, Danielle from Keeping Up With The Holsbys actually identified this for me recently when she said “Brandlicious made me analyse my blog, and who my readers are to best ascertain who I should be working with. It was less about me, and more about my readers. It made me look at things in an entirely different way!

I get really excited when I see bloggers uncovering this and then seeing what it means for them and the brands they could work with and brands pick up on it too!

What mistakes do you see bloggers making who would like to work with brands?

A couple of obvious ones stand out. The first is making it hard for brands to get in touch with them – sometimes I will find a blogger I’m keen to involve in a campaign but am on a tight timeframe and because I can’t find their name/email/other relevant contact information I have to skip them over. It’s always a shame when a blogger misses out on something that could have been great for them for a simple reason like an email address.

The second is when bloggers inflate their stats or don’t look closely at what their stats mean. If you tell brands that your stats are something more than they are then the brand will almost certainly be disappointed by the results. You’re much better off being upfront about your stats and giving examples of how readers engage with your blog and with other sponsored content so that they can have realistic expectations and end up thrilled with the result!

Where do you see the blog/brand relationship headed in the future?

I don’t think there is going to be one path for brand/blogger relationships but some of the things I expect is that brands will look at long term blogger partnerships and ambassadorships.

I also think that bloggers who know how to present like a business and consider the brand objectives and ROI as part of their approach will be in a better position to seriously monetise.

Already we are seeing that brands are interested in Facebook and Instagram as part of a blogger’s community, and that they are also looking at users who are influential on those platforms even if they don’t have a blog. These will be things bloggers need to consider in terms of what they focus on and how they could partner with brands in future.

Louisa has offered ProBlogger readers a discount on her new online course Brandlicious. Head here for the reduced price, and to read more about how to get your blog brand-ready.

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Stacey is the Managing Editor of ProBlogger.net: a writer, blogger, and full-time word nerd balancing it all with being a stay-at-home mum. She writes about all this and more at Veggie Mama. Chat with her on Twitter @veggie_mama or be entertained on Facebook.

Originally at: Blog Tips at ProBlogger
Build a Better Blog in 31 Days

Top Tips for Getting the Most out of Monetizing Brand/Blog Relationships

Build a Better Blog in 31 Days

Top Tips for Getting the Most out of Monetizing Brand/Blog Relationships
 #bloggingtips 

Sponsor // A’ Design Awards 2015—Deadline February 28

Fun and Random

The A’ Design Award & Competition is the world’s leading international annual juried competition for design. The A’ Design Accolades are organized in a wide range of creative fields to highlight the very best designers from all countries in all disciplines. Entries to the competition are peer-reviewed and anonymously judged by an influential jury panel of experienced academics, prominent press members and established professionals.

The A’ Design Prize, given to award winners, includes PR, publicity, and marketing services, in addition to an exclusive invitation to the glamorous Gala-Night and Award Ceremony at Como Lake, Italy, where award winners are presented their exclusive trophies, hardcover yearbook of best designs, and certificates.

Submit your work at adesignaward. com/registration.

Deadline for entries to the A’ Design Award & Competition is on February 28, 2015. Results will be announced on April 15, 2015.

 
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