Tuesday 3 February 2015

Chocolatexture: A Series of Chocolates to Represent Japanese Words For Texture Created by Nendo

Fun and Random

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Japanese design office Nendo has created 9 different types of chocolate. While each are the same size, not a single piece from the Chocolatexture collection look alike. That’s because Oki Sato, who leads the Tokyo and Milan-based firm, rethought the concept of chocolate by focusing on texture. “There are many factors that determine a chocolate’s taste,” says Sato, referring to factors like the origin of cocoa, the percentage used, and the various different flavors. But by instead turning his attention to attributes like pointy, smooth and rough, the designer has created distinctive chocolates that all use identical ingredients but taste completely different due to the various textures.

Each of the 9 chocolates were inspired by an onomatopoeic word from the Japanese language that describes texture. The chocolates correspond with words like “toge toge” (sharp pointy tips), “sube sube” (smooth edges and corners) and “zara zara” (granular, like a file). Chocolatexture was created for the Maison & Objet trade fair currently taking place this week in Paris. 400 limited edition Chocolatexture sets were created and will be sold during the event in Paris at what’s being dubbed the “Chocolatexture lounge.” (syndicated from Spoon & Tamago)

 
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