The tool is called the nIFTTTy Scheduler and it's in beta test right now.
As you probably guessed from its name, it works in conjunction with IFTTT (IfThisThenThat)
I've just been doing the documentation for it - including how to set up your IFTTT applets to use with the nIFTTTy Scheduler.
The documentation is all linked in the bar at the top ^ - here's the link to the Product Sharer's doc.
Lots of screenshots!
Here's what the new tool looks like:
Watch this space for an announcement when it's released into the wild!