Sunday 23 August 2015

Rainbow Hot Air Ballooning Round Metal Christmas Ornament

A gorgeous best-selling design. Click to customize or personalize. How would it look with your name or monogram on it - why not have a look-see right now?


tagged with: balloon, rainbow colours, rainbow colors, ballooning, hot air balloons, suspended basket, blue sky, hrbstslr hrcol30, soaring balloons, rising hot air balloons

A bright and cheerful ornament with a picture of a rainbow-coloured hot air balloon, fully inflated. The red, orange, yellow, blue and green panels are all bulging under the pressure.
Remind yourself of the day you went up in a hot-air balloon or give this as a gift to someone else who has. It's a great keepsake of that memorable day!

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Image code: hrcol30

»visit the HightonRidley store for more designs and products like this

The World’s Oldest Multicolored Printed Book Has Been Opened and Digitized for the First Time

Fun and Random

All images courtesy Cambridge University Library

All images courtesy of Cambridge University Library

The earliest example of multicolor printing is now available for the public eye, digitally available through Cambridge University Library’s Digital Library site. The 17th century book, Manual of Calligraphy and Painting (Shi zhu zhai shu hua pu), is so fragile that it was previously forbidden to be opened, its contents a total mystery before its recent digitization.

The book was created in 1633 by Ten Bamboo Studio and is the earliest known example of polychrome xylography, invented by Hu Zhengyan. The technique, also referred to as douban, uses several printing blocks applied in succession with different inks to achieve the appearance of a hand-painted watercolor. The Cambridge site explains that the although the skill required to achieve such douban prints is admirable, the gradations of color within the book are what led to its reputation as “perhaps the most beautiful set of prints ever made.”

The manual contains eight categories showcasing birds, plumbs, orchids, bamboos, fruit, stones, ink drawings and miscellany. All of these sections of the manual are contained in the original “butterfly binding,” and has been identified to be the finest copy in the original binding by a leading scholar.

In addition to Shi zhu zhai shu hua pu, the library has also digitized other selections from its Chinese collections including the oracle bones (the earliest surviving examples of Chinese writing anywhere in the world), a Buddhist text dated between 1127 and 1175, and a 14th century banknote that threatens forgers with decapitation. (via Hyperallergic)

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#funandrandom 
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How to Drive Traffic to Your Blog Through Your Archived Material on Facebook

Blogging with purpose

original post »

This is a guest contribution from Jonathan Goodman.

I love discovering systems that work in the background so you can focus on your blog.

What I’m going to detail is like the concept of compound interest.

At the beginning, the effects will be small  – but over time, as the system continues to work and you keep adding into it small bits, it becomes a monster.

It involves Facebook. And while much has been said about Facebook’s diminishing reach, it still stands as the best platform to find and gather a purposeful audience and promote a blog.

What I want to share with you isn’t how to spam. It’s not how to copy and paste a quote onto a pretty picture and hope that it somehow goes viral. And it’s definitely not how to steal somebody else’s video and upload it as your own. I want to share an intelligent way to generate a perpetual promotion engine.

A couple screenshots taken on a random day to show that I’m not some guy who just talks about this stuff. I use it to build my own site.

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But don’t get me wrong, this is not about vanity metrics like Facebook likes. It’s about email list growth.

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A good string of days for email growth, admittedly, but it does happen. 150-350 email leads per day, much of it from Facebook, is where the site sits at right now and each week those numbers continue to inch up.

So what is this magical system?

First, it’s nothing magical.

This is about embedding videos from your Facebook page on your blog. After showing you how to do it, I’ll describe the power with it for promoting your blog and gaining leads. Beyond that there’s a few details to generate more traction both on your videos on your blog.

First, the tech stuff

In order for the embed to render on a WordPress site, you’ll likely have to embed some code into your site. I’m technologically illiterate but sent this post from Facebook to my web guy.

From there, it’s easy. Here’s a walk through:

Step 1: Upload a video to Facebook (sharing a YouTube link won’t work. You’ll have to upload the video manually)

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Step 2: Navigate to the videos permalink page by clicking on the date just under the video’s name.

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Step 3: Click the “embed video” link on the bottom right side.

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Step 4: Copy the embed code that pops up.

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Step 5: Paste the embed code into the HTML editor of a blog post wherever you want the video to appear.

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On the top is the technical mumbo-jumbo and beneath it is how the video renders on your site. The above is from an article that serves as a good example of this system teaching how to fix butt wink in the squat.

Note: You can take any video from any page on Facebook and embed it into your blog the same as you’d embed a YouTube video. Not a bad idea but you miss the real value of these embeds.

Now that you know how to embed videos, let’s look at all the components of the video once it renders on your site:

The video will show two ways: One if it’s not currently being played, and one if it is.

If the video isn’t being played there’s three places to click other than the play button:

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Along with the clickable parts, the existing video views on the bottom left adds a level of social proof.

The video name – takes the user to the video’s permalink page hosted on your Facebook page.

Your Facebook page name – takes the user to your Facebook page.

The Facebook logo – takes the user to the video’s permalink page hosted on your Facebook page.

Note: All links open in a new window so don’t worry about it navigating the user away from your blog post.

If the video is currently being played there are five places to click other than the regular video navigation buttons:

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The video name – takes the user to the video’s permalink page hosted on your Facebook page.

Your Facebook page name – takes the user to your Facebook page.

A Facebook “like” button – The user can “like” the video right from your blog.

A Facebook “share” button – The user can share the video right from your blog.

The Facebook logo – takes the user to the video’s permalink page hosted on your Facebook page.

Now comes the ninja stuff

Facebook’s putting a big push on video. They autoplay all over your feed and spammy videos stolen by unscrupulous page owners are everywhere.

Before going further – don’t steal videos! I’m sure that you see other disrespectful page owners doing it. Not only is it illegal but you’ll also get shut down. It’s simply a matter of time. I’ll show you the different ways to get videos to use in a bit.

The first benefit to using video on Facebook is that it has a high organic reach.

You can then embed that same video into as many blog posts as possible. As you’ve seen above, each video embed has a number of different options to generate traffic for your Facebook page but also share and/or like your video directly from your blog.

Having a video embedded into your blog will also increase the average time a user spends on your site decreasing “bounce time.”

Facebook views your page as more valuable if users click a link from your page and stay there for longer. It’s also an important determinant for search engine visibility.

That’s not the fun part – this is:

In August of 2013, Facebook announced a change to its algorhithm called “story bumping.” Facebook’s old formula, while not completely known, was largely determined by something they called “time decay” — if your status update was more than a few hours old, there’s not much chance it would ever be seen again.

Story bumping changed things. If an old status update (i.e., a video) is getting new interaction, Facebook will selectively “bump” this story to the top of the news feed for people who haven’t seen it.

Both users of your page who didn’t see it the first time and new users who might be highly relevant to you based off friends of theirs who “like” your page.

The result is that old, archived (video) status updates that are getting new interaction can and do get “bumped” to new viewers. The result, well, looks something like this every time that you log in when you do it right:

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Two random screenshots of my notifications list for the page. In the second one you see 11 different things being shared within a 12-hour period.

And this process compounds upon itself. I can’t login to Facebook after leaving for a few hours without at least 40 new notifications (that’s 40 different things happening when I was gone. 100 people sharing one status update counts as one).

I should also note that all shares and interaction are not equal. Aim to share high-value materials and include a call-to-action to join your email list on almost every one.

Interaction is the name of the game. What I’m about to describe will get you interaction perpetually on old status updates. Archived materials go to work for you while you sleep finding you new readers and email subscribers.

Here’s why: Embedding videos into blog posts allows them to sit forever on your blog. A user who sifts through your archives and “likes” a video embed from a year ago could cause that video status update to “bump” in Facebook, thereby showing it to new users who then bump it more and give it new life.

Apart from hoping that old blog posts rank in search engines or users sifting through your archives, we also re-share old articles periodically on our page. An old article share with three Facebook embeds is like sharing four status updates at once.

Let’s say all get interaction and all have a call to action for a squeeze page at the bottom. Now you’ve got four status update sharing to four different audiences, all promoting your email opt-in.

How to Generate Videos to Use?

To share videos you’ve got to have ones that you own or have permission to use, obviously, but too often people scrape videos and upload them as their own without permission. Here are three ways to get videos to use:

Scrape your own YouTube channel: If you’ve got an existing archive of videos on YouTube, start systematically uploading them to Facebook one at a time. We do 6-10/week now. YouTube is Google property and Facebook will look at them as unique content.

Ask for permission: I never did much with YouTube, so asked a few dozen fitness coaches who had great channels to repurpose their videos at my discretion on my Facebook page. I’ve got access to over 2500 videos to use. In the video description I give full attribution with links to the owner’s materials and make sure to note whom the video belongs to and that it’s used with permission.

Film your own: For every article that you write, film a 1-2 minute video highlighting the benefits of the main points. Upload this video to Facebook first and embed it into the blog post.

After you’ve started to upload some videos, you can organize them into playlists on your video page as well.

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Some notes on the small details to get more out of your videos

Generally videos lasting 1-2 minutes work best. That said, I’ve had 10-minute videos that have done well, but they’ve got to be good.

The title and video description is where most miss the mark. A video simply uploaded to Facebook won’t drive a lot of email opt-ins or generate a lot of videos if you don’t do it right.

Write the video meta-data the same as you’d write a sales letter:

Title – Give the video a short, descriptive and punchy title.

Lede – Use 1-2 short sentences to hook the reader and expound upon the benefits that he/she will gain from the video.

Steps to solving (optional) – I’m not sold on the importance on this yet. We’ve got to do more research, but it doesn’t seem to hurt. Add a paragraph or bullet list summarizing the actionable steps gone over in the video to achieve the benefits in the title/lede.

Call to action – Tell them what to do next. I use a short line to first identify them as a personal trainer and then entice them to come to the PTDC’s about page (that we use as an email opt-in).

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“Set it and forget it” systems that work for you and get better with time are fun to discover. Facebook video embeds aren’t being used but can explode views on your website, generate a perpetual audience to your old material, and grow your email list.

I hope it works as well for you as it has for us.

Jonathan Goodman likes to think and experiment with better ways to “do” new media and live a fun, successful, and fulfilling life. He’s been called “Sun Tzu” buried under 40 layers of fun. If you want to know more about high-potency Facebook promotion, click here to claim a free guide to improve the reach of your status updates.

Originally at: Blog Tips at ProBlogger
Build a Better Blog in 31 Days

How to Drive Traffic to Your Blog Through Your Archived Material on Facebook

The post How to Drive Traffic to Your Blog Through Your Archived Material on Facebook appeared first on @ProBlogger.

Originally at: Blog Tips at ProBlogger

Build a Better Blog in 31 Days

How to Drive Traffic to Your Blog Through Your Archived Material on Facebook

The post How to Drive Traffic to Your Blog Through Your Archived Material on Facebook appeared first on @ProBlogger.


 #bloggingtips 

A Life-Sized Human Skull Sculpted from Raspberry Flavored Sugar by Joseph Marr

Fun and Random

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Joseph Marr (some artworks nsfw) is an Australian multi-media artist based in Berlin known for his anatomically perfect sugar constructions of the human body that explore issues of desire and mortality. Last year for an organ donor charity called Live Life Give Life, a special art exhibition was organized by the Skull Appreciate Society titled Celebrabis Vitae where artist were invited to create skull-themed artworks. Marr’s contribution to the macabrely tongue-in-cheek event was this life-size translucent skull made from edible raspberry-flavored sugar.

Marr explains on his website that sugar only melts at a dangerously hot temperature of 366.8°F (186°C), and then cools rapidly once the heat source is removed, giving him only the slightest window to work with the maleable goo. “It’s a sensory overload, the smell, the colour, the heat and the honey like movement… it’s sharp like glass and smooth like marble and at the same time rough like concrete. Unpredictable.”

This year’s campaign organized by the Skull Appreciation Society is called the Day of the Living.

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#funandrandom 
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