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This is a guest contribution from Jennifer Landry.
There’s a reason why the saying, “A picture is worth a thousand words,” is still used today: 90 percent of information your brain absorbs is visual and you tend to retain 80 percent of what you see, versus the 20 percent of what you read. Marketers have already jumped on the visual content bandwagon, but ads and content aren’t the only places where you can take advantage of visuals. Forward thinking organizations have also incorporated visuals and social media with customer service.
Visual customer service might be difficult to envision, but there are plenty of ways you can incorporate it into your own strategy. Take a look at your current customer service process and see how you can improve upon it. Do your customers have a lot of questions on how to use a product or put it together? Create a video tutorial. Not only does this improve customer engagement, it can save you a lot of time answering questions. If you think outside-the-box, you can better understand how to deliver a customer service experience that engages and helps your customers. You should also research what your competitors are doing and see what will work for you and what won’t.
The infographic below provides examples of how brands are engaging customers through visual customer service and seven tips on how you can do the same.
Jennifer Landry is a writer/journalist living in Malibu, California.
How to Master Visual Customer Service in the Social Age