|let's get promoting...|
I thought I'd write a quick(!) post about my Zaps journey now that it's been launched and I've got its marketing plan fully under way...
You can find out all about Zaps and (as at Nov 2013) apply for a free tryout license via the Zaps - Zazzle Automatic Promotion System link at the top of this blog.
HistoryJune - Zazzle announced up-coming changes to their volume bonus mechanism and at the same time told all storekeepers to promote their gear like crazy to help make up for the lost VB income. But they didn't give us storekeeprs any tools to help us.
July - Zazzle changes kick in. I started to research online tools that would help me promote. I looked at systems like Hootsuite, Twitterfeed, Tweetdeck, Gremlin and others which, between them, give scheduled sharing / posting, sharing from one social source to others and so on.
But the major drawback of each of them was that tracking codes were a pain. What's the point of putting major effort into lots of promoting and social engagement when you don't know what's working and what's not? And it it was still way too time-consuming juggling them all and having to keep copying and pasting codes all over the place.
All that time spent meant I wasn't engaging much socially - and making stuff on Zazzle suffered too.
I wanted a magic solution to meet my major needs as a Zazzle storekeeper:
- Once set up, little or no maintenance - posts / shares would flow by themselves
- Must support tracking codes properly (and, of course, referrer ids)
- Must allow sharing down the major social media channels (Google+ being the exception by my choice)
- Must support the major blog platforms Blogger and Wordpress
- Must allow flexible selection of products to promote, including from market place, named store, specific store category
End August - Zaps guinea pigs round 1 participants sought via the Z forum
Early September - Zaps guinea pigs round 2 participants sought via the Z forum
November 10th - Zaps launch party took place with Tryout Zaps announced!
So here we are, three months since Zazzle made their announcement. After weeks and weeks and weeks of blood, sweat and tears I was able to build the Zaps tool to do all those things (and more!) and in very flexible ways. I actually exceeded my own expectations!
Next steps with ZapsWhere do we go from here...
The full Zaps (Zaps Pro)I'm continuing to develop new features - I recently announced a Zap for pulling from Amazon's Goldbox programme - Daily Deals for Amazon affiliates. Also one for drawing from your Skreened pod store.
I'll be doing more as I come across other pods that let me!
TryoutI sent out a newsletter today to those who signed up for the free tryout of Zaps, giving hints and tips and some background.
On Christmas Day, the free tryout of Zaps comes to an end. I'll be providing a migration path for those who want to upgrade to the paid-for version. And with a novel way to pay (basically get it for free when you spend enough in the outerspace section of my store)
comments, likes, +1s, tweets are always welcome! :)